If politicians followed these simple rules for conducting campaigns, America would be a much better place.
No fund-raising events.
No messages over two minutes long.
If you bore the listener, they can’t hear you.
Keep each message simple.
Every statement is a sound bite.
The message is available 24/7.
It is better to say nothing than to say something stupid.
It is better to confess you don’t know than to lie about it.
The message is more important than the image.
The image is more important than the candidate.
Don’t quote a statistic unless you can back it up with facts.
Educate people before asking them to decide on an issue.
American interests must prevail over world interests.
Never lie to promote the interests of the minority.
Always present an idea in a positive way.
If you can’t commit to an idea, quit trying to sell it.
The perception of reality is more important than reality.
It’s not what you say. It’s how you say it.